With the advent of the World Wide Web, brand promotion and online brand awareness has experienced a significant escalation. With brick and mortar stores giving way to their e-commerce counterparts, more individuals are being attracted towards the digital phenomenon. Modern generation, the ‘digital natives’, are the ones most dependent on and spends a chunk of […]

As technology continues to advance with an ever expanding base of internet users and brands, it has become considerably difficult to grab the attention of individuals. Businesses go to full length for finding that specific method of making themselves reach their target users and turn them into customers. With more and more additions of websites […]