As technology continues to advance with an ever expanding base of internet users and brands, it has become considerably difficult to grab the attention of individuals.
Businesses go to full length for finding that specific method of making themselves reach their target users and turn them into customers.
With more and more additions of websites to the internet, digital marketing continues to play a vital role for business promotion. Digital marketing mainly involves marketing one’s products or services using digital technologies, precisely on – search engines, social media, emails, and even other platforms.
However, for being an expert in digital marketing, ones needs to learn its various aspects. Some of them that institutes teach include:
Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is an advertising model that charges a specific amount from advertisers every time a user clicks on their advertisement. These are of two types –
- Google AdWords:
Usually, these types of advertisements are offered by search engines where the ads appear either on the top of a page. These ads are visually tagged so that users can distinguish them from organic results.
The advertisers use keywords based searches to target their users. When an individual searches with a specific keyword, the search engine will display an ad relevant to that keyword.
- Google AdSense:
AdSense, on the other hand, focuses on infographic ads displayed on top or bottom of a website page. Working with similar mechanism as AdWords, these charge a fee every time a website visitor clicks on these ads and gets redirected to the advertiser’s home website.
As of now, Google is the most popular source of Pay-Per-Click (PPC) ads with their AdWords program.
Email Marketing
Emails continue to rule as the prime of conveying information to target customers. Although this method is exploited by several companies to scam or dupe people, they are the easiest and quickest way to reach customers for those who do it ethically.
Email marketing can provide fruitful results when done strategically with engaging contents to provide useful information or convey message.
According to Ascend2, around 82% of B2C and B2B companies use email marketing to engage their consumers.
Social Media Marketing
Social media has become a platform not only for users, but also for business. By taking part in social media marketing, they can reach out to more target customers and make their brand visible.
Companies can engage directly with followers not only through texts, but also through photos and videos. The more engagement they perform with their users, the more chance of creating prospects they get.
Search Engine Optimization
Last but not the least, Search Engine Optimization (SEO) is the process of making a content reach users organically i.e. without any investment. Usually done by websites, this method helps it rank higher in the Search Engine Results Pages (SERP) and eventually, drive more quality traffic.
Besides the 4 above mentioned points, institutes also teach Marketing Automation, Affiliate Marketing, Content Marketing, and Online PR. In addition, note that, digital marketing techniques are different for B2C and B2B companies.
Reputed institutes would teach various strategies that one can apply depending on the company. Moreover, they also guide on conducting extensive market analysis and research before commencing a social media marketing campaign.